On February 8, Wealthica’s partner Montreal-based startup Hardbacon launched its iPhone app, aiming to democratize investing among younger population groups. The application is compatible with a number of online brokers including BMO InvestorLine and TD Direct Investing. It is designed to help users monitor their investments as well as to obtain real-time analysis of their stock market portfolios. Hardbacon’s integration with major Canadian brokers is the fruit of its collaboration with Wealthica.
“Millennials want the freedom to invest in what speaks most to them”, explained Julien Brault, Hardbacon’s CEO. “Everyone else in the finance industry offers something akin to cable, whereas we offer something similar to Netflix: a mobile app for $5 per month that provides access to all the tools and financial data that an investor needs to succeed in the stock market.”
“Hardbacon and Wealthica are on a similar mission. We need more apps like Hardbacon and Wealthica if we want the Canadian financial industry to open up and allow Canadians to access their data securely through third party apps. We feel this partnership is natural and we’re excited to count Hardbacon as one of our clients and we wish them all the success they deserve.”
On collaborating with Wealthica, Brault stated: “Making sense of investment portfolios of all Canadians is anything but easy, as each self-directed investor is unique and has access to the tens of thousands of securities available in North America through their brokerage. Having Wealthica in our corner to help us connect to our users’ investment accounts was invaluable. Not only their tech is awesome, but their CEO Simon Boulet went above and beyond our agreement and was always there to help during our development process.”
Boulet added: “Hardbacon and Wealthica are on a similar mission. We need more apps like Hardbacon and Wealthica if we want the Canadian financial industry to open up and allow Canadians to access their data securely through third party apps. We feel this partnership is natural and we’re excited to count Hardbacon as one of our clients and we wish them all the success they deserve.”
Hardbacon raised nearly $70,000 during a spring 2017 crowdfunding campaign. It also received funding from Queen City Fintech, an American accelerator specialized in fintech. This relationship should help market the application in the United States.
The new app has been noticed by Apple, which has included it in its list of “New apps we love” in the App Store.
